3) Content Creation

We discussed this at length yesterday, I'll summarize the points below.

Most SaaS on LTD do not provide content. And when they do, they mainly target people at the top of the funnel. Sadly, they overlook the rest of the people who are closer to the sale.

So if you can create some content, you already have a head start over 90% of the others.

If possible, we should create content for people at every stage of the Buyer Journey and push them as far as possible.

Even though "Provider Aware" is at the end of the Buyer's Journey, we should move it to the beginning because LTDs are product oriented. People start by learning about the products, not their problems or solutions.

And since the LTD buying cycle is much shorter than the typical SaaS sale, we can combine the "Awareness" and "Consideration" stage into one and address them together.

Awareness and Consideration stage

The goal of this stage is to help buyers understand:

What is Shopper and why should I care about it?
How can I use it now or in the future?
Can I use it for my customers and make more money?
We need to help them visualize themselves using it.

Below is the content we talked about during the call:

Product demo (either through the video snippets or a loom recording)
Product feature showcase
- Instead of introducing all the features in one post, as we did in the first welcome post, we can split the features into several posts for members to focus on.
While it's important to show how to use a feature (like the one I saw in your demo video), I think it's more important to explain to members why they need the feature and how it will help them save time/make more money. Especially in the beginning to get their attention.
Compare Shopper.com with similar products that are already being used. This will get their attention.
Make polls in the group to do research
- Examples:
  - What the members work as
  - What features they would like to see
  - What tools they are currently using
  - How they share their affiliate links
  - And etc.
I think surveying the group helps create a good sample size for the general Sumo-Lings, so you can create content based on what you learn from this initial research.
Summary: Create more ideas, templates (showcase) and use cases to appeal to different types of people.
Whenever you need 10x reach for a post, add a giveaway. This way you get both attention and reach.
Ask me anything session+ giveaway. (When the tool is live)
A Major giveaway with points referral and custom tasks (I'll explain more on call)

Remember: You can and should cross-post your content across your social media platforms. The best ones can also be used for promotion in other groups and on the Appsumo deal page. We'll talk more about Content Promotion later on.

Decision Stage

This is where members have to make a decision whether or not to include Shopper.com in their toolkit.

It's not that hard, considering that the average LTD addict has between 20 and 300 tools. (I have purchased over 1,000 LTDs).

Remember: we just need to show them that they can use it now or in the future to either save time or make money.

Once we can show that and if it is a good deal, they will buy it.

Content at this stage:

Product walkthough Webinar + Q&A.
Case studies/ user testimonials
- e.g. Shopper helped me increase my affiliate clicks and sales by 30%.
Address final questions and barriers to purchase.
Special promotion
- e.g. Buy 1 get 1 free.
- This is better at the beginning or in the middle of the campaign so that those who supported you earlier are not sad because they missed out.

3) Content Creation

Awareness and Consideration stage

Decision Stage

Other Content to Consider (Optional)